Xandr Outstream

On this section:

Outstream Creative
OMP Targeting
PMP Targeting
Targeting Capabilities, Recommendations and Support

Outstream Creative

  1. Go to Advertisers -> Creative Manager -> Select your Advertiser
  2. Create a New creative and select Video

Choosing the Video Creative type

Hosted File

  1. Upload a video file

Max Video File Size: 100MB, Minimum Bit Rate: 2500kbps, Minimum Size: 1280x720px

File Types: x-flv, mp4, webm, x-ms-wmv, ogg, x-msvideo, mpeg, quicktime, 3gpp, 3gpp2, x-m4v (mp4 recommended)

Third Party URL

  1. Enter a VAST URL

Supported Vast types: VAST_2.0, VAST_3.0

Adyoulike does not support VPAID tags

Tracking tags and Audit

  1. Enter any relevant tracking pixels or JS tags
  2. Enter any segment pixels for audience tracking

Line Item Association

  • You can associate the creative with a pre-existing line item or campaign here
  • Or you can add the creative later in during the the line item or campaign set up

Creative Quality

  • Select the relevant Audit needed for your creative to run
  • This will vary depending on your inventory targeting method

OMP Targeting

When creating a new or editing an existing Line Item in the Inventory & Brand Safety Targeting Section select:

  • Open Exchange

Then in the scroll to the Advanced Targeting section select:

  • Exchange
  • Search and Include Adyoulike S.A. (7664)

🚨 If you are using an older version of Xandr please use this guide for OMP targeting here


PMP Targeting

When creating a new or editing an existing Line Item in the Inventory & Brand Safety Targeting section select:

  • Deals

Then in the Deals section select:

  • Specific Deals
  • Search the Deal ID(s) provided by ADYOULIKE
  • Include the relevant deal IDs for you campaign

🚨 If you are using an older version of Xandr please use this guide for PMP targeting here


Targeting Capabilities, Recommendations and Support

  • DSP Viewability targeting cannot be used with Native
    • If you wish to try and optimise based on viewability we recommend that this be done through a PMP and our Ops team can set up a high Viewability PMP
    • You can track viewability through third party tags
    • If you wish to run with viewability segments please reach out to our Programmatic Operations team who can assist with this
  • When running through a PMP we recommend using a flat CPM bid as automated bidding can often have issues with the PMP bid floor
  • Demographic targeting is not compatible with ADYOULIKE Native and applying this targeting will cause the campaign to not serve
  • ADYOULIKE is compatible with all other targeting abilities in Adform, however applying heavy and specific user targeting alongside frequency and brand safety targeting will reduce the campaigns ability to scale effectively
    • If you have any issues setting up your campaign you can reach our to our support team using the contact button at the bottom left of this page or via email at programmatic-ops-uk@adyoulike.com
    • Please provide our teams with as much detail as possible on the campaign you are running and any targeting and creative screenshots possible as this will help speed up the troubleshooting process